Client:
Proforma
Service:
Website
Brand essence
Proforma helps entrepreneurs build detailed financial models, get funded, and get launched
Client's challenge
The company experienced a gradual decline in customer engagement. More than half of the customers did not renew their subscription for this product after one month of use
Goal
Make a handy tool that allows startups to present their ideas to investors
Retain customers
What's been done
Conducted profound competitive research, identifying the customer profile and what he really needs
Developed user flows, making sure to present the right information at the right time while minimizing friction along the way
Improved the user experience design, making it more convenient for users
Developed UI kit, making it easy to scale the product to other regions and add new content blocks
Built an adaptive layout with Tailwind
Results
Created a convenient tool for displaying a large amount of data
Achieved a 50% increase in customer retention through UX improvement
Developed a website for this product
Personalized Saas through customer survey
