Client:
Major IT Company
Service:
Design & Marketing
Brand essence
A major IT company
Client's challenge
The company faced challenges in maintaining a consistent visual language across advertising, landing pages, marketplaces, and in-product communications. Producing high-quality promotional materials quickly became increasingly difficult, slowing down release cycles and creating risks of inconsistency across touchpoints.
Goal
The client needed comprehensive design support for their flagship product — a web browser. The tasks were diverse and required a deep understanding of the product:
Developing a unified visual language for communicating new features to a multimillion-strong audience
Increasing user awareness of the product’s capabilities through various advertising and media channels
Ensuring a seamless user experience—from first contact via advertising to installation and product usage
Scaling the design processes to handle high workloads and the continuous release of new materials
What's been done
Developed a series of responsive landing pages to showcase the browser’s key features. Each page was focused on explaining the value of a specific technological advantage to the end user
Designed and implemented a modular component system, which enabled rapid assembly of pages for launching new features
Created a comprehensive banner system, ranging from adaptive online formats (Yandex Advertising Network, static and animated banners) to offline media (billboards, metro posters).
Developed templates and guidelines to enable rapid production of materials for different campaigns while maintaining brand consistency
Prepared full asset packages for publication in app stores (App Store, Google Play, Galaxy Store, etc.), including screenshots and icons
Designed and implemented user interfaces for in-app notifications (alerts) and other product elements
Developed visual branding for special projects (e.g., New Year-themed), ensuring seamless integration into the main product
Created a series of presentations for partners, explaining the architecture and benefits of the product
Prepared storyboards and animated GIF banners for advertising videos
Results
Ensured brand consistency across all user touchpoints: from online advertising to the product interface itself
Expanded communication reach — the materials we created are regularly launched to a multi-million audience, effectively informing them about new product features
Scaled support — we flexibly adapted to different tasks, providing design support not only for the browser but also for the client’s related search product
